Jorge Wilheim is a Brazilian architect and urbanist, living in São Paulo, where he started his current private practice in 1953. He designed São Paulo's ""Parque Anhembi Exhibition Pavilion and Convention Hall"" and the Albert Einstein Jewish Hospital, as well as a long series of industrial, hospital, office and residential buildings. He designed or steered approx. twenty master plans for important Brazilian cities, including Curitiba and São Paulo, as well as new towns (Angelica). He also participated in the tender for Brasilia) and has been involved in large private developments. In the field of urban design he re-urbanized the Patio de Colégio (considered the birthplace of the city of San Paulo) and the downtown Anhangabaú valley. Mr. Wilheim is an international consultant and has also held several public posts, being responsible for innovations in the fields of consumer protection, public information services, alternative energy and fuels, environmental action, regional plans and development councils, civil emergencies, civil defence as well as the democratization of planning, and urban legislation. In 1994, he was appointed Deputy Secretary General of the Habitat II Conference (Istanbul, 1996) by the United Nations, being in charge of its technical concept, design and articulation. Mr. Wilheim is the author of nine books on planning, development and urban life. Since 2001, he has been São Paulo's Planning Secretary, responsible for its new Strategic Master Plan.